Heartcatch Precure!

Main Cures
Hanasaki Tsubomi: A girl who recently moved. She hopes that she'll be able to get a bit of a fresh start when it comes to making friends and such, and her family sells flowers.

Kurumi Erika: Tsubomi's neighbor and classmate. Her family owns a clothing store and she loves fashion.

Myōdōin Itsuki: The student council president. Because her brother, Satsuki, was in too poor condition to inherit the family dojo, she decided to do so instead, even though it meant she had to pretend to be a boy.

Tsukikage Yuri: A high schooler who was a Cure for a time before losing the ability to transform.

Others
Hanasaki Kaoruko: Tsubomi's grandmother who was a cure long before the others.